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Home Legal Updates

Snow Teeth Whitening Lawsuit: The Full Story Explained Here

Michelle C. Compo by Michelle C. Compo
July 3, 2026
in Legal Updates
0
Snow Teeth Whitening Lawsuit

Snow Teeth Whitening Lawsuit Defined: requirements, legal updates, And what users should understand before using them. 

To be honest with you, I fell down this rabbit hole the same way most people probably do.I scrolled. TikTok, Seeing someone brag about” before and after”. A Snow LED nozzle, when a comment underneath Stopped me cold:” No. This company Sue?” Convey me, midnight, google” snow teeth” instead of sleeping like” Whiteness’s Instance”. A normal person.

So if you’re here for the same reason, maybe you’re eye contact with that$ 150 kit in your cart, maybe you already bought one. One And things are felt a little Off, or maybe you just require the receipts Before you believe it. Another influencer, You’re in the right place. I dug. The actual court filings, regulatory complaints, and the news coverage So you don’t have to. Let’s get into it.

That’s it Really Case Against Snow Teeth Bleaching.

Yes, it was- actually more than that one. Long answer: it’s Messed up( and honestly, a bit juicier) from most headlines come again The big one everyone There are references Kraus v. Snow Teeth Whitening LLC, Filed in December 2020 I the U. S. District Court to the Eastern District of New York. The main plaintiff, Burton Kraus, went behind Snow Teeth Whitening LLC, Its founder Joshua Elizetxe, And- here’s where it gets spicy- celebrity endorsers Floyd Mayweather and Rob Gronkowski, Both had made an appearance. Snow’s ad campaigns.

Some reporting holds the damages I applied for millions of dollars, but I will process any specific dollar figure with a little caution so that it’s checked against the original filing. Pockets are not altered in any way by a teeth- whitening company.

There was a second case, Poore v. Snow Teeth Whitening LLC, Filed in March 2022 of the same plaintiffs’ firm, Coins and gold LLP, against the same defendant. Conduct for it. A couple more years before it ended. August 2024. I’ll be straight with you: I wasn’t able to confirm. The specific allegations I complaint from public records, only that it Present, fled its course Through discovery, and finally closed.

So don’t take” related” to mean” identical”. That it’s Facing the same company round two.

Think of it this way: It wasn’t. One lightning strike, At least it was two, The purpose of the same company, A couple years separately What was Snow Actually to blame?

What Snow was allegedly doing wrong

Here’s where the popcorn According to coming out of the lawsuit, Snow’s marketing Just wasn’t optimistic- it was allegedly completely mistaken. A few specific ways:

  • COVID- 19 protection claims. This is the wildest. One. It is claimed in the case. Snow’s blue- light device, When combined with hydrogen peroxide, was marketed as protecting against germs and bacteria, And that a red- light option Supposedly helped to prevent infection. In the middle For a global pandemic, this is not the case. A small claim to redo a teeth- whitening gadget.
  • Fake exclusivity. Argued in the complaint. Snow’s” proprietary” whitening serum Wasn’t really unique Snow Absolutely FDA approval claims. This one There were bones before. The lawsuit, we’ll get to that in a second. 
  • Ineffective products. The plaintiffs claimed. The kits Dependence on ” cheap”. LED Lights that didn’t do much better than similar( and cheaper) products already out there. The market.
  • Fake awards and accolades. It is claimed in the case. Snow claimed credentials and recognitions It was actually not earned.

Kraus sat back his language either- the complaint accused the company of” greed And a complete disregard to human decency.” Strong words to a teeth- whitening kit, But there is a trial for you. No one writes a boring complaint.

Wait, our Snow To actually use the FDA Logo?

Yes, and this part Documented outside the lawsuit Complete Before that the class action self archived, the consumer watchdog group Truth I Advertising( TINA. Org) Position up the flag Snow Oh slap the FDA logo directly on its product packaging and marketing materials, with language claiming the product our” FDA Approved.” Problem is, the FDA logo is reserved for the agency’s official use- it’s nothing a private company To investigate legitimate, one must borrow. A restaurant put a Michelin star sticker on its window because it feels esteem it’s deserved.

After TINA. Org’s inquiry, The snow changed quietly. Its marketing photos To remove the logo And cleaned up the” FDA Sentence approved by its site and ads. No lawsuit is required for this. One, only some old- fashioned public pressure.

So Did Snow Win or Lose?

This is the part that surprised me most, and honestly, it’s a good lesson on how I class actions Actual employment versus how they communicate online.

Snow Not Fixed? Snow did not lose. The case was dismissed- but it took duration to get there two Judges, which is completely normal. Federal court Although no one explains it. The headlines.

Snow Dental lawyers first sent a letter to U. S. District Judge Joan M. Azrack to tell him to throw it away. The whole thing. From there, digging into the actual facts the state with Magistrate Judge Steven Tiscione, Whose occupation was to investigate. The claims And write a report and recommendation, Evaluate it as detailed homework. The district judge reviews before you produce the final call. And Tiscione’s report is not easy for the plaintiff.

According to that report, Krause didn’t procure it either. The product First his lawyers drafted the complaint And sent a multimillion- dollar demand letter. He must have bought it later. Snow Rejected the settlement demand, Basically to acquire the evidence After already writing the story. Tiscione too noted Kraus our a” long- standing friendship” with one of the attorneys representing it, whether it’s fair or not, is perfectly fine. The kind of detail does a judge pick up an eyebrow.

During his deposition, Krause reportedly admitted that he could not actually remember watching. The specific ads he claimed were misleading- and I did a detail. It genuinely made me laugh out loud reading Summarizing the court, he admitted that he did not think he could choose. Floyd Mayweather out of sight.

What does it really mean if You’re Considering buying Snow 

Here’s my honest opinion, as someone who has also used. After spending countless hours reviewing legal PDFs about teeth whitening, I learned that a dismissal is not the same thing as a lawsuit. An innocent company, and it’s not even proof of a scam. That means, in this particular case, the plaintiff’s story did not add up in court.

What is worth remembering: After that, the allegations related to the FDA had to be withdrawn due to regulatory pressure. That part is documentary fact, not allegation.

The core“ It does LED Light is actually white teeth better than one$ 20 strip” issue was never actually resolved. A judge, because the case never got this far.

Tooth sensitivity And inconsistent results is common with any whitening product, Ice is included- it’s more about how the bleach chemistry works. Different enamel That’s about it a conspiracy.

If you’re But the fence, Manage marketing claims. The way You will heal an used- car salesman’s pitch: Passionate, sometimes exaggerated and precious double- checking against something More neutral than the seller’s own website.

Snow Teeth to bleach Lawsuit: Quick reference

  • Description: Information Case Name Kraus v. Snow Teeth Whitening LLC, etc Case Number 2: 20- cv- 06085( E. D. N. Y.) Archived December 2020 Defendants Snow Teeth Whitening LLC, Joshua Elizabeths, Floyd Mayweather, Rob Gronkowski Cover Allegations False advertising, counterfeit COVID- 19 Protection requirements, fake FDA approval, inefficient LED.
  • Technology: Reported amount sought: millions of dollars. The exact figures have not been independently verified.
  • Judges involved: Magistrate Judge Steven Tiscione (Report and Recommendation) and District Judge Joan M.  Azrack( Final Termination Order) Outcome Termination- Plaintiff lacked standing.
  • Second Case: Poyer v. Snow Teeth Whitening LLC( 2: 22- cv- 01506), archived March 2022 of the same plaintiffs’ firm, ready August 2024- specific allegations not Independently verified

FAQs

Q. Is Snow Teeth At this aspect the whiteness reverses. An active lawsuit?

Based on available court records, The main class action was dismissed. In a related case I was fired. 2024. Currently, there is no evidence of open, joinable class settlement, But court dockets Can change, then it’s Valuable fresh check If that matters your decision.

Q. Did Rob Gronkowski And Floyd Mayweather Get sued?

They were designated as defendants for validation of the product, but both were dismissed. The case once the underlying claims Separated

Q. Is Snow Teeth to bleach FDA approved?

No FDA logo And the” approved” language was removed. Snow’s marketing After Truth I Advertising Install up the flag the misuse. Seam a Class I was not subject to the instrument, the kind of FDA review It means” approved”.

Q. Is Snow Teeth bleach safe to use?

Tooth sensitivity It is a common side effect of most whitening products, Not unique to Snow. If you experience pain, swelling or unusual gum sensitivity, Discontinue using and check in with it. A dentist.

Q. Can I still join a lawsuit against Snow Teeth Whitening?

Not based on current public court records. If you analyze you have a legal, individual complaint, a consumer lawyer can advise you. Your specific situation.

Final Thoughts

  • I went and waited. A slam- dunk” gotcha” story, And frankly, I came out more nuanced than I went in.
  • The lawsuit was real, the allegations were serious, and the FDA logo The issue is a real documentary fact, Not a rumor.
  • But the courtroom part of the story Not done with Snow Being judged, but with a judge To decide the person They had no case.
  • A real claim to bring the first place. It’s a lot.
  • Different ending Did the maximum viral headlines? Importance If it is one thing that deep dive taught me, it’s the same thing my grandmother used to assert about infomercials: read the past headlines before you decide what you believe.
  • This article is for informational purposes There is no more legal advice.
  • Court records and case statuses Can be changed- if you’re to consider legal action or mandate? current case details, advice an attorney Or check the docket Direct.

Additional Resources:

  • Truth in Advertising (TINA.org) – Snow Teeth Whitening: Ongoing consumer-advocacy coverage and updates on Snow’s advertising practices.
  • CourtListener – Poyer v. Snow Teeth Whitening LLC docket: Primary source court filings for the related 2022 case.
  • Top Class Actions – Consumer Product Lawsuits & Settlements: A good place to check for any newly filed or active class actions before making a purchase decision.

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Michelle C. Compo

Michelle C. Compo

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